FOUNDATION
We are a London and Istanbul-based streetwear brand on a mission to capture the euphoria of collective memories from pop culture, cult films, sports triumphs, and contemporary art for those who seize the moment and make a statement.
DESIGN & PRODUCT
Our design process begins with a deep dive into the memories and moments that have left a lasting impact on us. We seek out scenes from real, thought-provoking movies, as well as iconic moments from the realms of pop culture, art, and sports—those that get everyone on their feet, leaving them in awe. These inspirations are the foundation of our designs, allowing us to create pieces that resonate with personal and shared experiences.
Our products feature a boxfit style, drawing inspiration from streetwear culture. We offer a range of items all designed for everyday use. Each piece is crafted with meticulous attention to detail, ensuring that thematic narratives are woven throughout our collections.
SUSTAINABILITY IN PRODUCTION